Sonoco Products Company (SON) — Packaging & Containers. Numbers-first dossier: valuation, distress risk, calibrated signal.

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SONpeers & supply-chain relationships

SON fair-value estimate

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Bid — × — AskUpdated Sep 25, 2026 · 12:00 AM ETVol 780.2K · 3-mo avg 1.16M

Sonoco Products Company (SON)

SONSonoco Products Companyloading…
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QTick signal
+4net
3 bull / 1 bear factors · leaning
Bull 6 pts·Bear 2 pts30d
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Market context—Sector read · not on fileCautionBalance sheet · Grey—PCE inflation days · not on fileOKNeutral tape · 27/100 · as of 2026-09-25
Smart entry
$49.81
basis · pivot low + s1 · as of 2026-09-25
Target exit zone
$51.01
center $51.01 · basis · daily pivot + sma 200 · as of 2026-09-25
Implied move · 1 wk
±$2.29
4.6% · options-priced
Chart pattern
Golden cross
50d above 200d · but price is 8% below the 50-day — structure damaged
Pullback risk
Low
0.77× the norm · 61% saw a ≥10% dip · 63d · tape state: neutral
Chart pattern
Golden cross
50d above 200d · but price is 8% below the 50-day — structure damaged
Volume vs its own 20-session average0.63×
52-week range$38.65 – $60.67
Below high since 2015-27.6% · $69.11 high
Risk / reward0.27 : 1
Plan stop$46.57
Max pain$55.00 options cluster
RSI 1440.3 fires under 35 · fires near $48.77
Forensic flags2 review
Earnings multiple7.7× fwd · 7.6× trailing
P/E vs its own pastnot on file
Free cash flow yield7.2% · of market value

Last session traded lighter than its own normal, price up 0.2%. Over the last 20 sessions, 58% of the volume traded on days the stock closed lower.

Entry strategy · 10 triggers

4 of 6 aligned — not yet
RSI 14
●
40.3
fires under 35 · fires near $48.77
vs 50-day
✓
$54.59
below the line
Bollinger
●
$45.50
no lower pierce · fires near $44.55
VWAP 20
✓
$50.51
below the rolling VWAP
Entry level
✓
$49.81
within 1% of model level
Put wall
✓
$50.00
2026-10-16 expiry · chain of 2026-09-24
MACD
Context●
-0.51
below zero · still falling
RVolStatic
0.63×
lighter than its own normal
Short int.Static
11.2%
short interest below 20%
ATRStatic
$1.36
14-session average true range
A checklist, not odds on a return: 4 of 6 usable price conditions have to line up. RSI, the 50-day average and the Bollinger band move with the price you set; the 20-day average traded price, the entry level and the busiest put strike stay fixed. MACD, RVol, Short int. and ATR are context only — they never count toward the total.
See the full case→
Next earnings
2026-10-21
in 19 sessions
Next dividend
4.31% yld
no ex-date on file