Sonoco Products Company (SON) — Packaging & Containers. Numbers-first dossier: valuation, distress risk, calibrated signal.

How we compute this

SONpeers & supply-chain relationships

SON fair-value estimate

SON earnings history

Qtick
Sign in
Bid — × — AskUpdated Nov 10, 2026 · 9:46 AM ETVol 10.4K · 3-mo avg 1.09M

Sonoco Products Company (SON)

SONSonoco Products Companyloading…
loading…
QTick signal
0net
2 bull / 2 bear factors · balanced
Bull 5 pts·Bear 5 pts30d
loading…
Market context—Sector read · not on fileCautionBalance sheet · Grey—Inflation-report days · not on fileOKCalm trading · sharp-drop risk 0/100 · Nov 9
$49.99
near a recent low and a support level · Nov 9 · price is already 1.5% below it
$51–52
near a round-number price and the 200-day average · midpoint $51.88 · Nov 9
±$2.89
±5.9% up or down, priced by the options market
Death cross
50-day average is below the 200-day — a downtrend
Low
61% of similar setups fell 10% or more within 3 months · 0.8× the usual rate
Death cross
50-day average is below the 200-day — a downtrend
Trading volume32% below normal0.68× its 20-day average
Past year's range$38.65 – $60.67lowest to highest price
From its peak27.3% belowpeak $69.11, highest since 2015
Gain vs. risk0.52 to 1$0.52 possible gain per $1 at risk
Plan fails below$46.34the setup is broken under this price
Options pressure point$55.00price can drift here near expiry
Momentum (RSI)51.2fires under 35 · fires near $43.74
Accounting warning signs2worth checking — see the list
Price vs. profit7.9× next year7.6× last 12 months
Price vs. its own pastpricier than 27%of the last 5 years · usual P/E 11.7×
Cash it generates7.0%of its market value, per year

Last session traded lighter than its own normal. Over the last 20 sessions, 47% of the volume traded on days the stock closed lower.

Entry strategy · 10 triggers

3 of 6 aligned — closing in
RSI 14
●
51.2
fires under 35 · fires near $43.74
vs 50-day
✓
$49.79
below the line
Bollinger
●
$48.35
no lower pierce · fires near $48.11
VWAP 20
✓
$49.91
below the rolling VWAP
Entry level
✓
$49.99
below the model level
Put wall
●
$45.00
2026-11-20 expiry · chain of 2026-11-10
MACD
Context✓
+0.38
histogram above zero · rising
RVolStatic
0.68×
lighter than its own normal
Short int.Static
12.2%
short interest below 20%
ATRStatic
$1.67
14-session average true range
A checklist, not odds on a return: 4 of 6 usable price conditions have to line up. RSI, the 50-day average and the Bollinger band move with the price you set; the 20-day average traded price, the entry level and the busiest put strike stay fixed. MACD, RVol, Short int. and ATR are context only — they never count toward the total.
See the full case→
Next earnings
2027-02-09
in 61 sessions
Next dividend
USD 0.54
ex-date 2026-11-10