Affirm Holdings, Inc. (AFRM) Competitors & Peers

The 5 largest companies in the same industry as Affirm Holdings, Inc., by market value — each comparable links to its own dossier. Numbers are code-computed, never estimated.

How we identify peers ↗

Ticker	Relationship	Price	Comparables
V	Peer	$367.38	P/E 31.0RSI 43Cap 683.9 B
MA	Peer	$567.65	P/E 31.2RSI 47Cap 497.3 B
AXP	Peer	$308.89	P/E 18.7RSI 37Cap 208.6 B
COF	Peer	$200.20	P/E 11.0RSI 32Cap 120.3 B
PYPL	Competitor	$55.04	P/E 10.4RSI 52Cap 47.1 B

How these relationships were derived

Every relationship below carries its provenance. A confirmed edge is sourced from a public filing or disclosure and links to it; an AI-inferred edge is surfaced by the relationship model and is unverified — shown for color, not as evidence.

Model-inferred relationships (unverified)

Suggested by the relationship model, with no public source on file. Treat each as a lead worth checking, not as evidence.

KLARCompetitor
Competes in interest-free consumer installment loans and merchant point-of-sale financing integrations.
Model-inferred, unverified — treat as a lead, not evidence
SHOPPartner
Affirm powers Shop Pay Installments — exclusive BNPL for Shopify merchants in US/Canada.
Model-inferred, unverified — treat as a lead, not evidence
SEZLCompetitor
Both compete in BNPL digital payments and consumer financing platforms.
Model-inferred, unverified — treat as a lead, not evidence
AAPLPartner
Apple Pay integrated Affirm BNPL (Oct 2024) for Apple Pay merchants.
Model-inferred, unverified — treat as a lead, not evidence
SQCompetitor
Affirm + Afterpay (Block) compete in BNPL.
Model-inferred, unverified — treat as a lead, not evidence
PYPLCompetitor
Affirm + PayPal Pay in 4 compete in BNPL.
Model-inferred, unverified — treat as a lead, not evidence
AMZNPartner
Amazon offers Affirm BNPL at checkout for purchases.
Model-inferred, unverified — treat as a lead, not evidence
PLAIDSupplier
Plaid powers Affirm bank verification.
Model-inferred, unverified — treat as a lead, not evidence