Williams-Sonoma, Inc. (WSM) — Specialty Retail. Numbers-first dossier: valuation, distress risk, calibrated signal.

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WSM fair-value estimate

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Bid — × — AskUpdated Nov 10, 2026 · 4:00 PM ETVol 693.6K · 3-mo avg 1.10M

Williams-Sonoma, Inc. (WSM)

WSMWilliams-Sonoma, Inc.loading…
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QTick signal
+1net
2 bull / 2 bear factors · balanced
Bull 4 pts·Bear 3 pts30d
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Market context—Sector read · not on fileOKBalance sheet · Safe—Inflation-report days · not on fileOKCalm trading · sharp-drop risk 0/100 · Nov 10
$260.24
near a recent low and a support level · Nov 10
$272–277
near the 52-week high and a round-number price · midpoint $274.45 · Nov 10
±$0.55
±0.2% up or down, priced by the options market
Golden cross
50-day average is above the 200-day — an uptrend
In line
88% of similar setups fell 10% or more within 3 months · 1.3× the usual rate · rating eased: at bottom zone (3/6 bottoming checks met)
Golden cross
50-day average is above the 200-day — an uptrend
Trading volume32% below normal0.68× its 20-day average
Past year's range$165.51 – $274.45lowest to highest price
From its peak4.7% belowpeak $274.45, highest since 2015
Gain vs. risk0.59 to 1$0.59 possible gain per $1 at risk
Plan fails below$239.85the setup is broken under this price
Options pressure point$175.00price can drift here near expiry
Momentum (RSI)57.7fires under 35 · fires near $213.82
Accounting warning signs2worth checking — see the list
Price vs. profit24.9× next year26.8× last 12 months
Price vs. its own pastpricier than 99%of the last 5 years · usual P/E 16.8×
Cash it generates3.4%of its market value, per year

Last session traded lighter than its own normal, price unchanged. Over the last 20 sessions, 51% of the volume traded on days the stock closed lower.

Entry strategy · 10 triggers

1 of 5 aligned — not yet
RSI 14
●
57.7
fires under 35 · fires near $213.82
vs 50-day
●
$239.40
above the line · fires near $241.28
Bollinger
●
$242.64
no lower pierce · fires near $240.30
VWAP 20
●
$254.22
above the rolling VWAP · fires near $254.03
Entry level
✓
$260.24
within 1% of model level
Put wall
●
—
not on file
MACD
Context●
-0.07
below zero · still falling
RVolStatic
0.68×
lighter than its own normal
Short int.Static
5.7%
short interest below 20%
ATRStatic
$9.79
14-session average true range
A checklist, not odds on a return: 3 of 5 usable price conditions have to line up. RSI, the 50-day average and the Bollinger band move with the price you set; the 20-day average traded price, the entry level and the busiest put strike stay fixed. MACD, RVol, Short int. and ATR are context only — they never count toward the total.
See the full case→
Next earnings
2026-11-18
in 6 sessions
Next dividend
1.16% yld
no ex-date on file