ServiceNow, Inc. (NOW) Competitors & Peers
The 5 largest companies in the same industry as ServiceNow, Inc., by market value — each comparable links to its own dossier. Numbers are code-computed, never estimated.
| Ticker | Relationship | Price | Comparables |
|---|---|---|---|
| SAPGF | Peer | $238.00 | P/E 29.6RSI 69Cap 292.4 B |
| SAP | Partner | $237.42 | P/E 29.6RSI 59Cap 291.7 B |
| SHOP | Peer | $152.06 | P/E 92.7RSI 45Cap 194.3 B |
| CRM | Competitor | $214.94 | P/E 19.7RSI 35Cap 176.0 B |
| UBER | Peer | $71.17 | P/E 41.9RSI 54Cap 142.2 B |
How these relationships were derived
Every relationship below carries its provenance. A confirmed edge is sourced from a public filing or disclosure and links to it; an AI-inferred edge is surfaced by the relationship model and is unverified — shown for color, not as evidence.
Confirmed relationships (cited)
Sourced from a public filing or disclosure — each links to its origin.
- NVDAPartner
ServiceNow and NVIDIA partner on AI Agent Fabric and reference architectures for enterprise AI, with NVIDIA's Apriel 2.0 model integrated into the Now Platform.
Confirmed — SEC filing / public disclosuresec.gov ↗
Model-inferred relationships (unverified)
Suggested by the relationship model, with no public source on file. Treat each as a lead worth checking, not as evidence.
- MSFTPartner
ServiceNow integrates deeply with Microsoft Azure and Microsoft 365, with Azure as a primary cloud deployment platform for the Now Platform.
Model-inferred, unverified — treat as a lead, not evidence - SAPPartner
ServiceNow and SAP have a strategic partnership integrating Now Platform workflows with SAP ERP/S4HANA for IT and business process automation.
Model-inferred, unverified — treat as a lead, not evidence - MSFTCompetitor
ServiceNow + Microsoft Power Platform overlap in workflow.
Model-inferred, unverified — treat as a lead, not evidence - CRMCompetitor
ServiceNow and Salesforce compete for enterprise AI workflow automation, with ServiceNow focusing on IT/employee workflows and Salesforce on customer-facing CRM/service.
Model-inferred, unverified — treat as a lead, not evidence