HubSpot, Inc. (HUBS) Competitors & Peers
The 5 largest companies in the same industry as HubSpot, Inc., by market value — each comparable links to its own dossier. Numbers are code-computed, never estimated.
| Ticker | Relationship | Price | Comparables |
|---|---|---|---|
| SAPGF | Peer | $232.20 | P/E 28.9RSI 69Cap 285.3 B |
| SAP | Peer | $233.81 | P/E 29.1RSI 57Cap 287.2 B |
| SHOP | Partner | $143.92 | P/E 92.7RSI 45Cap 194.3 B |
| CRM | Competitor | $211.06 | P/E 19.3RSI 32Cap 172.9 B |
| UBER | Peer | $69.46 | P/E 40.9RSI 53Cap 142.4 B |
How these relationships were derived
Every relationship below carries its provenance. A confirmed edge is sourced from a public filing or disclosure and links to it; an AI-inferred edge is surfaced by the relationship model and is unverified — shown for color, not as evidence.
Confirmed relationships (cited)
Sourced from a public filing or disclosure — each links to its origin.
- AMZNSupplier
HubSpot hosts its core SaaS platform and customer databases on Amazon Web Services (AWS). It also partners with AWS to utilize generative AI capabilities through Amazon Bedrock.
Confirmed — SEC filing / public disclosuresec.gov ↗
Model-inferred relationships (unverified)
Suggested by the relationship model, with no public source on file. Treat each as a lead worth checking, not as evidence.
- MSFTCompetitor
Microsoft Dynamics 365 competes with HubSpot CRM in the mid-market and enterprise CRM spaces, leveraging its Office 365 and Teams ecosystem to bundle CRM services.
Model-inferred, unverified — treat as a lead, not evidence - FRSHCompetitor
Freshworks offers Freshsales and Freshdesk, which compete directly with HubSpot's Sales Hub and Service Hub for SMBs and mid-market customer engagement software.
Model-inferred, unverified — treat as a lead, not evidence - SHOPPartner
Shopify and HubSpot maintain a deep native integration that connects e-commerce store transaction data (customers, orders, products) to HubSpot CRM, enabling automated marketing for merchants.
Model-inferred, unverified — treat as a lead, not evidence - ZICompetitor
ZoomInfo competes with HubSpot's Breeze Intelligence (which integrates Clearbit) in the B2B data enrichment, buyer intent, and lead prospecting intelligence markets.
Model-inferred, unverified — treat as a lead, not evidence - INTUCompetitor
Intuit Mailchimp competes directly with HubSpot's Marketing Hub (specifically starter/free suites) for email marketing and marketing automation services targeting small businesses.
Model-inferred, unverified — treat as a lead, not evidence - GOOGLPartner
HubSpot integrates deeply with Google Workspace (Gmail, Calendar, Drive) and Google Ads, allowing businesses to run and track marketing campaigns directly from the CRM.
Model-inferred, unverified — treat as a lead, not evidence - CRMCompetitor
CRM SMB + enterprise overlap.
Model-inferred, unverified — treat as a lead, not evidence - MNDYCompetitor
Monday.com operates monday CRM and monday work management, which compete with HubSpot's Sales Hub and Operations Hub in the mid-market workflow automation and sales pipeline space.
Model-inferred, unverified — treat as a lead, not evidence - ADBECompetitor
Marketing + experience overlap.
Model-inferred, unverified — treat as a lead, not evidence