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Alphabet Inc. (GOOGL) Competitors & Peers

The 5 companies closest to Alphabet Inc. on the factors that matter — each comparable links to its own dossier. Numbers are code-computed, never estimated.

How we identify peers ↗

TickerRelationshipPriceComparables
6098.TPeer$16,165.00P/E 46.5RSI 82Cap 22.50 T
GOOGPeer$355.84P/E 17.9RSI 52Cap 4.35 T
METACompetitor$594.92P/E 22.3RSI 49Cap 1.52 T
SPOTSupplier$511.82P/E 27.9RSI 59Cap 105.2 B
NBISPeer$184.11P/E 72.5RSI 45Cap 46.7 B

How these relationships were derived

Every relationship below carries its provenance. A confirmed edge is sourced from a public filing or disclosure and links to it; an AI-inferred edge is surfaced by the relationship model and is unverified — shown for color, not as evidence.

Confirmed relationships (cited)

Sourced from a public filing or disclosure — each links to its origin.

  • NVDASupplier

    NVIDIA supplies accelerated computing GPUs (A100, H100, Blackwell) integrated into Google Cloud Platform's high-performance AI virtual machine instances.

    Confirmed — SEC filing / public disclosuresec.gov
  • WMGSupplier

    YouTube is one of WMG's top three digital music accounts representing ~45% of Recorded Music revenue together with Spotify and Apple (WMG FY2025 10-K).

    Confirmed — SEC filing / public disclosuresec.gov
  • NEEPartner

    NextEra and Google partner to accelerate nuclear energy deployment — NEE plans to recommission the Duane Arnold nuclear plant to power Google's data centers.

    Confirmed — SEC filing / public disclosuresec.gov

Model-inferred relationships (unverified)

Suggested by the relationship model, with no public source on file. Treat each as a lead worth checking, not as evidence.

  • APPSupplier

    AppLovin relies on the Android ecosystem and Google Play Store for a significant portion of its mobile ad inventory access.

    Model-inferred, unverified — treat as a lead, not evidence
  • AAPLCompetitor

    Apple + Google compete in mobile OS + search + AI.

    Model-inferred, unverified — treat as a lead, not evidence
  • GENPartner

    Gen distributes consumer security apps through Google Play Store.

    Model-inferred, unverified — treat as a lead, not evidence
  • HCASupplier

    Google Cloud is a key strategic partner that provides cloud infrastructure and generative AI models (such as medical large language models) to HCA Healthcare for clinical documentation and automated nurse handoffs.

    Model-inferred, unverified — treat as a lead, not evidence
  • PLCustomer

    Google licenses satellite imagery from Planet for Google Maps.

    Model-inferred, unverified — treat as a lead, not evidence
  • MSFTCompetitor

    Microsoft Azure + Google Cloud compete; Bing + Google search; Workspace + 365.

    Model-inferred, unverified — treat as a lead, not evidence
  • OPENAICompetitor

    OpenAI + DeepMind top AI labs.

    Model-inferred, unverified — treat as a lead, not evidence
  • SOCustomer

    Google is a major downstream data center customer of Southern Company's subsidiary Georgia Power, procuring clean energy through programs like the Customer-Identified Resource (CIR) program and signing the White House Ratepayer Protection Pledge.

    Model-inferred, unverified — treat as a lead, not evidence
  • METACompetitor

    Google + Meta compete in digital ad duopoly.

    Model-inferred, unverified — treat as a lead, not evidence
  • WPPPartner

    Google Cloud is a key AI and media partner for WPP under a five-year, $400 million commitment. WPP integrates Gemini 1.5 Pro, Veo, and Imagen models into the WPP Open marketing operating system.

    Model-inferred, unverified — treat as a lead, not evidence
  • TSMManufacturer

    TSMC is the primary foundry partner fabricating Google's custom Tensor Processing Units (TPUs, including TPU v5, TPU v6 / Trillium, and TPU v8 / Sunfish) and Tensor system-on-chips (SoCs) for Google Pixel mobile devices.

    Model-inferred, unverified — treat as a lead, not evidence
  • ACNPartner

    Accenture is a premier global services partner for Google Cloud, deploying Vertex AI, BigQuery data platforms, and Workspace productivity environments.

    Model-inferred, unverified — treat as a lead, not evidence
  • ARMLicensor

    Google licenses the Arm Neoverse V2 processor core IP and instruction set architecture to build its custom Axion server CPUs for Google Cloud data centers.

    Model-inferred, unverified — treat as a lead, not evidence
  • FPartner

    Google provides the Android Automotive OS that powers the Ford Digital Experience infotainment system, and is the preferred cloud provider for Ford's digital operations.

    Model-inferred, unverified — treat as a lead, not evidence
  • ESTCSupplier

    Google Cloud is a key strategic hosting and AI model partner, integrating Elastic natively with Google Vertex AI to ground Gemini prompts.

    Model-inferred, unverified — treat as a lead, not evidence
  • DBPartner

    Google Cloud is Deutsche Bank's strategic cloud partner, hosting its modernized application stack and data analytics engines.

    Model-inferred, unverified — treat as a lead, not evidence
  • ANTHROPICPartner

    Google invested $3B+ in Anthropic; secondary cloud + TPU access.

    Model-inferred, unverified — treat as a lead, not evidence
  • SAPSupplier

    Google Cloud is a key strategic hosting and AI partner for RISE with SAP, integrating SAP Datasphere with Google BigQuery and Vertex AI for enterprise data intelligence.

    Model-inferred, unverified — treat as a lead, not evidence
  • SNOWCompetitor

    Snowflake + BigQuery compete in cloud warehouse.

    Model-inferred, unverified — treat as a lead, not evidence
  • BYTEDANCECompetitor

    TikTok + YouTube Shorts short-video competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • AMZNCompetitor

    Google Cloud + AWS hyperscaler competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • RDDTSupplier

    Reddit licenses content to Google for AI training and search use under multi-year agreement.

    Model-inferred, unverified — treat as a lead, not evidence
  • UBERPartner

    Uber partners with Waymo for autonomous-vehicle rides in Phoenix and Austin.

    Model-inferred, unverified — treat as a lead, not evidence
  • RBLXPartner

    Google Play handled ~16% of 2024 Robux revenue; Roblox pays up to 30% to Google.

    Model-inferred, unverified — treat as a lead, not evidence
  • WDAYSupplier

    Google Cloud is a strategic public cloud hosting partner for Workday, providing infrastructure for Workday applications and co-integrating Vertex AI.

    Model-inferred, unverified — treat as a lead, not evidence
  • ORCLPartner

    Oracle partnered with Google Cloud to allow Oracle Database@Google Cloud, enabling Oracle Exadata to run inside Google's infrastructure.

    Model-inferred, unverified — treat as a lead, not evidence
  • IONQSupplier

    IonQ's quantum computers are available as a cloud service on Google Cloud Marketplace.

    Model-inferred, unverified — treat as a lead, not evidence
  • INODCustomer

    Innodata provides data annotation and model tuning for Google AI.

    Model-inferred, unverified — treat as a lead, not evidence
  • HUBSPartner

    HubSpot integrates deeply with Google Workspace (Gmail, Calendar, Drive) and Google Ads, allowing businesses to run and track marketing campaigns directly from the CRM.

    Model-inferred, unverified — treat as a lead, not evidence
  • PERPLEXITYCompetitor

    Google + Perplexity AI search competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • EQIXSupplier

    Google Cloud Interconnect uses Equinix colocation extensively.

    Model-inferred, unverified — treat as a lead, not evidence
  • VICRCustomer

    Google deploys custom Vicor power systems in its data centers.

    Model-inferred, unverified — treat as a lead, not evidence
  • PERPLEXITYCompetitor

    Perplexity + Google search competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • TTDCompetitor

    Google DV360 + TTD DSP competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • PUBMCustomer

    Google's DV360 DSP routes programmatic buyer demand through PubMatic's platform.

    Model-inferred, unverified — treat as a lead, not evidence
  • DDOGSupplier

    Google Cloud is a key strategic hosting and integration partner, offering Datadog directly through the Google Cloud Marketplace.

    Model-inferred, unverified — treat as a lead, not evidence
  • BKNGSupplier

    Google is Booking's largest paid-marketing channel.

    Model-inferred, unverified — treat as a lead, not evidence
  • MTCHPartner

    Google Play distribution + Billing dispute settled 2024.

    Model-inferred, unverified — treat as a lead, not evidence
  • TSMSupplier

    TSMC fabricates Google TPU silicon.

    Model-inferred, unverified — treat as a lead, not evidence
  • DISSupplier

    Disney announced multi-year YouTube TV distribution including ESPN DTC at no extra cost.

    Model-inferred, unverified — treat as a lead, not evidence
  • TSLACompetitor

    Tesla FSD + Waymo robotaxi competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • BEPPartner

    Brookfield Renewable Partners supplies clean electricity to Google's global data centers under various long-term PPAs.

    Model-inferred, unverified — treat as a lead, not evidence
  • CMESupplier

    CME migrated core matching engine to Google Cloud under multi-year deal.

    Model-inferred, unverified — treat as a lead, not evidence
  • SNAPSupplier

    Snap runs Snapchat infra on Google Cloud Platform.

    Model-inferred, unverified — treat as a lead, not evidence
  • SPOTSupplier

    Spotify runs its core platform on Google Cloud Platform.

    Model-inferred, unverified — treat as a lead, not evidence
  • SUPABASECompetitor

    Supabase + Firebase BaaS competition.

    Model-inferred, unverified — treat as a lead, not evidence
  • BOXSupplier

    Box integrates and runs workloads on Google Cloud Infrastructure.

    Model-inferred, unverified — treat as a lead, not evidence