Adobe Inc. (ADBE) Competitors & Peers
The 5 companies closest to Adobe Inc. on the factors that matter — each comparable links to its own dossier. Numbers are code-computed, never estimated.
| Ticker | Relationship | Price | Comparables |
|---|---|---|---|
| SAPGF | Peer | $159.00 | P/E 26.9RSI 73Cap 232.4 B |
| SAP | Partner | $155.22 | P/E 26.9RSI 73Cap 231.2 B |
| UBER | Peer | $71.64 | P/E 18.3RSI 41Cap 150.2 B |
| SHOP | Peer | $108.85 | P/E 121.7RSI 75Cap 161.1 B |
| CRM | Competitor | $151.78 | P/E 24.3RSI 73Cap 171.7 B |
How these relationships were derived
Every relationship below carries its provenance. A confirmed edge is sourced from a public filing or disclosure and links to it; an AI-inferred edge is surfaced by the relationship model and is unverified — shown for color, not as evidence.
AI-inferred relationships (directional only)
Surfaced by the relationship model from parametric knowledge. Unverified, no public source on file — treat as directional color, not evidence.
- FIGCompetitor
Figma competes with Adobe XD and Creative Cloud tools.
AI-inferred, unverified — treat as directional only - FIGMACompetitor
Figma is Adobe's primary competitor in the UI/UX design collaboration space. Adobe attempted a $20B acquisition of Figma in 2022, which was abandoned in late 2023 after regulatory blockade. Figma completed its own IPO in 2025 and remains the dominant force in collaborative design
AI-inferred, unverified — treat as directional only - FIGMACompetitor
Figma + Adobe XD/Photoshop competition (Adobe-Figma blocked).
AI-inferred, unverified — treat as directional only - DOCUCompetitor
DocuSign competes with Adobe Sign for enterprise contracts.
AI-inferred, unverified — treat as directional only - WPPPartner
WPP is a major customer and services partner for Adobe, integrating Adobe Creative Cloud, Experience Cloud, and Adobe Firefly generative models into WPP's content creation and digital ad production suites.
AI-inferred, unverified — treat as directional only - CANVACompetitor
Canva is a major competitor to Adobe's Creative Cloud, targeting prosumers and SMBs with a freemium subscription model. Canva acquired Affinity (Serif) in March 2024, which directly competes with Photoshop, Illustrator, and InDesign.
AI-inferred, unverified — treat as directional only - MSFTPartner
Microsoft is Adobe's premier strategic partner — co-integrating Adobe Marketing Agent for Microsoft 365 Copilot, enabling marketers to access Adobe data and insights within Word, PowerPoint, and Teams. Microsoft Azure hosts portions of Adobe's cloud services.
AI-inferred, unverified — treat as directional only - AMZNSupplier
Amazon Web Services (AWS) is a core cloud infrastructure partner for Adobe, hosting AI training and data pipelines including EC2 P5 and P4d GPU instances, EKS for container orchestration, and Amazon S3 as the primary data lake for Firefly training datasets.
AI-inferred, unverified — treat as directional only - NVDASupplier
Adobe leverages NVIDIA's CUDA-X, NeMo libraries, Cosmos open models, and Agent Toolkit to build and optimize Adobe Firefly generative AI models. NVIDIA GPU instances (H100/A100 via AWS P-instances) power Adobe's AI training and inference pipelines.
AI-inferred, unverified — treat as directional only - CANVACompetitor
Canva + Adobe creative-software competition (Adobe-Figma blocked).
AI-inferred, unverified — treat as directional only - ZETACompetitor
Zeta competes with Adobe Experience Cloud in marketing analytics.
AI-inferred, unverified — treat as directional only - CRMCompetitor
Salesforce Marketing Cloud + Adobe Experience Cloud overlap.
AI-inferred, unverified — treat as directional only - GOOGLSupplier
Google Cloud is a strategic infrastructure and AI model partner for Adobe. Adobe integrates Google's AI models (Gemini, Veo, Imagen) into the Adobe ecosystem, complementing its own Firefly models. Adobe Firefly training and inference also run on Google Cloud infrastructure.
AI-inferred, unverified — treat as directional only - CRMCompetitor
Adobe + Salesforce overlap in marketing + experience.
AI-inferred, unverified — treat as directional only - SAPPartner
SAP co-participates with Adobe in the Open Data Initiative, enabling enterprise data sharing and platform interoperability between SAP's ERP/CRM systems and Adobe's Experience Cloud marketing platform.
AI-inferred, unverified — treat as directional only - WPPCustomer
WPP and its agencies (Ogilvy, VMLY&R, GroupM, etc.) are major customers of Adobe's Experience Cloud and Creative Cloud for enterprise marketing operations and content supply chain management.
AI-inferred, unverified — treat as directional only - MSFTCompetitor
Adobe + Microsoft compete in creative + productivity AI.
AI-inferred, unverified — treat as directional only - HUBSCompetitor
Marketing + experience overlap.
AI-inferred, unverified — treat as directional only