The Clorox Company (CLX) — Household & Personal Products. Numbers-first dossier: valuation, distress risk, calibrated signal.

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CLXpeers & supply-chain relationships

CLX fair-value estimate

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Bid — × — AskUpdated Sep 25, 2026 · 12:00 AM ETVol 2.62M · 3-mo avg 2.78M

The Clorox Company (CLX)

CLXThe Clorox Companyloading…
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QTick signal
+3net
2 bull / 0 bear factors · leaning
Bull 3 pts·Bear 0 pts30d
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Market context—Sector read · not on file—Balance sheet · not on file—PCE inflation days · not on fileRiskFalling knife · 99/100 · was 68 on Sep 21 · as of 2026-09-252/6Bottom watch · 2 of 6 confirmations
Smart entry
$83.38
basis · low 52w + s1 · as of 2026-09-25
Target exit zone
$96–97
center $96.36 · basis · sma 50 + vwap 50 · as of 2026-09-25
Implied move · 1 wk
—
not on file
Chart pattern
Death cross
50d below 200d · bearish structure
Pullback risk
In line
1.01× the norm · 67% saw a ≥10% dip · 63d · tape state: falling knife
Chart pattern
Death cross
50d below 200d · bearish structure
Volume vs its own 20-session average0.72×
52-week range$82.51 – $128.90
Below high since 2015-65.2% · $240.54 high
Risk / reward2.26 : 1
Plan stop$78.25
Max pain—
RSI 1434.2 washed out
Forensic flags2 review
Earnings multiple13.6× fwd · 17.3× trailing
P/E vs its own past5th pctile · 44.8× median
Price / booknot on file

Last session traded in line with its own normal, price up 2.4%. Over the last 20 sessions, 75% of the volume traded on days the stock closed lower.

Entry strategy · 10 triggers

4 of 5 aligned — not yet
RSI 14
✓
34.2
washed out
vs 50-day
✓
$96.67
below the line
Bollinger
●
$78.60
no lower pierce · fires near $77.25
VWAP 20
✓
$90.35
below the rolling VWAP
Entry level
✓
$83.38
within 1% of model level
Put wall
●
—
not on file
MACD
Context●
-0.74
below zero · still falling
RVolStatic
0.72×
in line with its own normal
Short int.Static
8.9%
short interest below 20%
ATRStatic
$2.57
14-session average true range
A checklist, not odds on a return: 3 of 5 usable price conditions have to line up. RSI, the 50-day average and the Bollinger band move with the price you set; the 20-day average traded price, the entry level and the busiest put strike stay fixed. MACD, RVol, Short int. and ATR are context only — they never count toward the total.
See the full case→
Next earnings
2026-11-03
in 28 sessions
Next dividend
5.97% yld
no ex-date on file