WPP plc (WPP) — Advertising & Marketing Services. Numbers-first dossier: valuation, distress risk, calibrated signal.

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Bid × AskUpdated Sep 18, 2026 · 10:21 AM ETVol 73.9K · 3-mo avg 495.4K

WPP plc (WPP)

WPPWPP plcloading…
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QTick signal
-2net
0 bull / 1 bear factors · balanced
Bull 0 pts·Bear 2 pts30d
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Market contextSector read · not on fileRiskBalance sheet · DistressPCE inflation days · not on fileOKNeutral tape · 0/100 · as of 2026-09-18
Smart entry
$25.61
basis · pivot low + s1 · as of 2026-09-17
Target exit zone
$27.78
center $27.78 · basis · high 52w + round · as of 2026-09-17
Implied move · 1 wk
not on file
Chart pattern
Golden cross
50d above 200d · bullish structure
Pullback risk
In line
1.07× the norm · 85% saw a ≥10% dip · 63d · tape state: neutral · capped: at bottom zone (3/6 bottoming checks met)
Chart pattern
Golden cross
50d above 200d · bullish structure
Volume vs its own 20-session average2.23×
52-week range$14.81 – $27.78
Below high since 2015-79.5% · $125.35 high
Risk / reward1.28 : 1
Plan stop$24.05
Max pain
RSI 1455.7 fires under 35 · fires near $21.59
Forensic flags1 review
Earnings multiple7.4× fwd · trailing not on file
P/E vs its own pastnot on file
Free cash flow yield9.7% · of market value

Trading heavier than its own normal, price down 0.2%. Over the last 20 sessions, 51% of the volume traded on days the stock closed lower.

Entry strategy · 10 triggers

1 of 5 aligned — not yet
RSI 14
55.7
fires under 35 · fires near $21.59
vs 50-day
$23.33
above the line · fires near $23.51
Bollinger
$24.21
no lower pierce · fires near $23.93
VWAP 20
$25.60
above the rolling VWAP · fires near $25.58
Entry level
$25.61
within 1% of model level
Put wall
not on file
MACD
Context
-0.14
below zero · rising toward the flip
RVolStatic
2.23×
heavier than its own normal
Short int.Static
0.2%
short interest below 20%
ATRStatic
$0.78
14-session average true range
A checklist, not odds on a return: 3 of 5 usable price conditions have to line up. RSI, the 50-day average and the Bollinger band move with the price you set; the 20-day average traded price, the entry level and the busiest put strike stay fixed. MACD, RVol, Short int. and ATR are context only — they never count toward the total.
See the full case
Next earnings
2027-02-26
in 110 sessions
Next dividend
3.93% yld
no ex-date on file